INTRODUCTION If education is inherently a process that involves human interaction with the deliberate purpose of promoting the social values, norms, and mores, of a given society, then we can state that the knowledge a society chooses to convey says something about the culture of that society. In this way, we can conceive of education as being a process that is fundamentally sociocultural in na...

The aim of this research is to determine and evaluate whether differences in national culture impact on the buyer behaviour of Thai and British consumers when purchasing a mobile phone. Furthermore, the research was conducted in order to identify and compare key cultural attributes that influence mobile phone purchasing between Thai and British consumers. An empirical study was based on the con...

The main proposition of this paper is that science communication necessarily involves and includes cultural orientations. There is a substantial body of work showing that cultural differences in values and epistemological frameworks are paralleled with cultural differences reflected in artifacts and public representations. One dimension of cultural difference is the psychological distance betwe...

This study investigated the cognition of 70 Tunisian teachers on the place of culture in English education. It showed that Tunisian teachers believe that English textbooks and curricular documents are not specific about the cultural dimension of EFL. It also revealed that L2 teachers, whose mother culture is distant from that associated with L2, hold ambivalent attitudes towards culture. They a...

The aim of this article was to examine three advanced textbooks in Iran Language Institute (ILI) in an attempt to establish if they differ in the extent to which they represent dimension of big ‘C’ culture and little ‘c’ culture, their stance in distribution of references of cultural category, and also what themes predominate. The analysis identifies just the cultural elements, and culture–free...

the present paper aims to study the iranian-made movie “aroos-e-atash” (the bride of fire), using semiotic methodology at the three following levels: description (social codes), representation (technical codes) and ideology (ideological codes). the process of interconnections and interactions between these three types of codes resulted in these findings: although the movie enjoys an emancipatio...

america’s invasion to iraq in march 2003 led to the collapsed of the baathist regimewas the beginning of a new era in relationship with iran. the demise of the baathistregime, created a unique opportunity for the islamic republic until expansion thepolitical and cultural power in iraq. iran's influence was evident in officialdiplomatic and cordial relations with the new iraqi government al...

Cross-cultural interactions across educational boundaries have been enhanced in asynchronous learning networks. The issue of cross-cultural communication is fundamental in asynchronous learning research since the learners involved have significant communication norms that are distinctly different across cultures. The influence wielded by the cultural values of individual and group learners can ...