This paper introduces a structured goal-oriented agent-based process modelling framework, where advanced requirements engineering techniques are combined with software quality modelling approaches, to provide an environment within which the stakeholders and the analysts can easily cooperate to discover, verify and validate the new IT system requirements. It forces and assists the stakeholders, ...

With the development of electronic information technique, electronic ecommerce grows rapidly, including B2C electronic commerce company. The evaluation of customer value in B2C electronic commerce company is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes fuzzy analytical hierarchy process (FAHP) approach to evaluate cust...

The evolution in the way that businesses approach markets has been a frequent literature topic in the last few years. In the high-tech industry, even the most successful companies have been mainly focused on the features of their products and processes, trying to develop their technology to gain a price / performance advantage, and thereby protect or increase market share. However, this approac...

Abstract Vendor Selection Problem (VSP) has been considered in this paper as an integrated method of Fuzzy Analytic Hierarchy Process (FAHP) and Quality Function Deployment (QFD) in the pharmaceutical company. In QFD method, determining the importance of the "weights" for the customer requirements is an essential and crucial issue. FAHP has been used to determine the importance of the "we...

The paper analyzes the modular structure of product family by decomposing the product family into generic modules. Then, the module model denoted by attribute variable is established for each generic module. Based on the classification of customer requirement and erection of product decision tree, the description and explanation type of customer requirement can be used to restrict the sub branc...

Vodafone, an International mobile telecommunications company, has accumulated vast amounts of data on consumer mobile phone behavior in a data warehouse. The magnitude of this data is so huge that manual analysis of data is not feasible. However, this data holds valuable information that can be applied for operational and strategical purposes. Therefore, in order to extract such information fro...

Data Warehouse (DWH) systems allow to analyze business objects relevant to an enterprise organization (e.g., orders or customers). Analysts are interested in the states of these business objects: A customer is either a potential customer, a first time customer, a regular customer or a past customer; purchase orders may be pending or fullfilled. Business objects and their states can be distribut...

Customer integration is an integral element of the innovation process today. Yet, despite the potential for integrating external knowledge into new product development (NPD) processes, companies often fail to benefit sufficiently from customer integration. Research attributes this failure to restricted absorptive capacity, intellectual property concerns, or the ''not-invented-here'' syndrome bu...

A multi-method persona development process in a large e-commerce business is described. Personas are fictional representations of customers that describe typical user attributes to facilitate a user-centered approach in interaction design. In the current project persona attributes were derived from various data sources, such as stakeholder interviews, user tests and interviews, data mining, cus...