Customer perception is a very important factor concerning green marketing management and is viewed as a motivational construct influencing subsequent consumer behaviour. This research uses four constructs i.e. perceived quality, perceived value, perceived risk and customer loyalty in the context of environmentally-friendly electronic products in Thailand. It employs an empirical study using the...

Online group buying is an effective marketing method. By using online group buying, customers get unbelievable discounts on premium products and services. This not only meets customer demand, but also helps sellers to find new ways to sell products sales and open up new business models, all parties benefit in these transactions. During these bleak economic times, group buying has become extreme...

Predicting the behaviour of customers is challenging, but important for service oriented businesses. Data mining techniques are used to make such predictions, typically using only recent static data. In this paper, a sequence mining approach is proposed, which allows taking historic data and temporal developments into account as well. In order to form a combined classifier, sequence mining is c...

Software agents can be useful in forming buyers’ groups since humans have considerable difficulties in finding Pareto-optimal deals (no buyer can be better without another being worse) in negotiation situations. What are the computational and economical performances of software agents for a group buying problem? We have developed a negotiation protocol for software agents which we have evaluate...

The modern marketing-oriented concept is the outcome of different philosophies which prevailed, from time to time in the marketing management domain. In the present marketing-oriented stage, which ultimately results in customer-orientation, companies give importance to customers’needs and wants. However, there are still few firms who emphasise on selling products irrespective of the fact that w...

Green product is known as one of the efforts to minimize waste during production process while maximizing products made at same time meet environmentally friendly requirements. Eco-friendly means related products, processed and raw materials that are not harmful humans, earth surrounding environment. The purpose this research analyze influence Zara's official fan-page follow towards social medi...

The digital economy requires services be created in nearly real time – while continuously listening to the customer. Managing and analysing the data collected about products and customers become very critical. Successful companies must collect data regarding customer behaviour in a sensible manner, understand their customers and engage in constant interaction with them. Nowadays, having a huge ...