in the information and communication era, management information systems play an undeniable role in organizations.  bank parsian is a iranian banking and financial services company, which has a network of 273 banking branch, known as the largest iranian private bank. this research examines the gaps in customer relationships systems in bank parsian based on characteristics of management informat...

Channel management is one of CRM systems component much influenced by the behaviour of customers in relation to its implementation and use. The consumers’ behaviours, preferences, perceptions and expectations are crucial for the implementation and use of channel management. Customers’ contacts with the organization’s multi-channels can occur at several touch points throughout the customer lifec...

In direct marketing large amounts of customer data are collected that might have some complex, non linear relation to customer behavior. Data mining techniques can ooer insight in these relations. In this paper we give a basic introduction in the application of data mining to direct marketing. Best practices for data selection, algorithm selection and evaluation of results are described and ill...

The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term r...

Examination of alliance formation and management in the context of ‘fit’ or alignment with individual partner’s organisational strategy, administrative systems, and managerial characteristics still remains unexplored. This conceptual paper argues that the success of alliances depends on the ability of the partners to strategically match/align resources, capabilities, compatibilities and the man...

Today in response to the changes in global economy, growing customer demands and increasing IT possibilities the public sector adapts approaches that have proven to be successful in business environment. Many private companies have successfully implemented customer relationship management strategies and are starting to use knowledge management applications to improve the quality and efficiency ...