Background: Entrepreneurship as a pillar of the development process in society derives from a socio-cultural context and ethics as a dimension of culture has a vibrant role in entrepreneurship. Therefore, the present study was designed to identify the factors that influence ethical entrepreneurial intention.  Method: A qualitative research approach was conducted using the data base method. The...

Purpose – Research has established that trust, satisfaction and the attitude towards the brand contribute to the development of brand loyalty. However, consumers do not see brands only as transaction facilitators, but as relationship partners. The exploration of the role of brands in the development of bonds with consumers is still limited. This paper examines whether the strength of positive b...

Purpose The purpose of this paper is three-fold. first objective to contextualize and clarify the concepts regional innovation systems entrepreneurship, addressing their differences complementarities suggesting an analytical filter enhance understanding. second aim question analyse challenges renewed approach brings domain territorial policy, namely, role it may bring local development strategi...

Previous research suggests that brand equity is affected by marketing mix elements, such as store image or distribution intensity. However, because the Internet has no boundaries, some of these elements may not be applicable in building the brand equity of online companies. In this study, we identify factors pertaining to online contexts that may affect consumers’ perception on quality and bran...

Online virtual worlds, including Second Life, are rapidly becoming recognized as an important new channel for marketing and brand-building. However, the nature of the channel and its consumers or users is likely to be quite different to other channels, including the Web. Consequently, this may have knock-on effects for traditional multi-channel brand management strategies. In an effort to under...

The increasingly high demands of modernization make people pay attention to their physical appearance achieve the applicable beauty standards. Many are dissatisfied with appearance, even though standards differ. Various brands competing fiercely by making a breakthrough, namely using Brand Ambassadors who have unique and different appearances enhance image in eyes consumers. Instagram is used b...

We collect information on prenatal testosterone in a large sample of entrepreneurs by measuring the length of their 2th to 4th fingers in face to face interviews. Entrepreneurs with higher exposure to prenatal testosterone (lower second to fourth digit ratio) manage larger firms, are matched with larger firms when acquire control and experience faster average growth over the years they manage t...