Feministic criticism concerns the function of specific feminine cultural and ideological constituents in literal works. In its approach to narrative this kind of criticism follows two methods. First, the attributes of women and their role and personality in course of the story, and second a critique of women presented which studies female authors. Sorkhi-e-to az man by Sepedeh Shamlu is one the...

Ten colour emotional scales, namely, "Warm Cool", "Active-Passive", "Like-Dislike", "Clean-Dirty", "Fresh-Stale", "Modern-Classical", "Heavy-Light", "Hard- Soft", "Tense-Relaxed", and "Masculine-Feminine"are investigated for single-colour stimuli in CIELAB colour space within a psychophysical experiment by forty observers. The relationships between Iranian colour emotional responses and CIELAB ...

and more intelligent than women but, strangely, it is the fate of each man to become the willing slave of some woman, without knowing how this takes place. The book is full of generalizations, most of them inaccurate. Feminine and masculine roles are sharply divided. Long hair, colourful clothes, toilet aids, and artistic interests are presented as a denial of masculinity: the feminine mind is ...

This article explores the relations between journalism and feminist cultural studies to underscore the crucial importance of studying forms of popular knowledge that claim to foster citizenship among audiences. The article begins by examining the history of feminist cultural studies scholars’ sustained interest in feminine genres of popular culture rather than journalism. Crossing over to the o...

The purpose of the present study was to investigate the impact of therapist's gender and gender roles on attitudes toward clients. Attitudes toward motivational interviewing were also a focus as MI can be hypothesized to be feminine rather than masculine in nature. The subjects (N = 246) were Finnish substance abuse therapists. Their attitudes toward clients were measured using a vignette task....

We examine how gender stereotypes affect performance in mixed-gender negotiations. We extend recent work demonstrating that stereotype activation leads to a male advantage and a complementary female disadvantage at the bargaining table (Kray, Thompson, & Galinsky, 2001). In the present investigation, we regenerate the stereotype of effective negotiators by associating stereotypically feminine s...

Contemporary scholars are calling on men to rethink "the male deal." As Samuels describes it, "In the male deal, the little boy, at around the age of 3 or 4. strikes a bargain with the social world in which he lives. If he will turn away from soft things, feminine things, maternal things...then the world will reward his gender certainty by giving him all the goodies in its possession." But the ...