Sports organisations, including football clubs, are using social media to connect with spectators. The aim of this study is examine whether influence on can increase attendance at matches. In particular, it aims the effect negative comments consumer behaviour and how differs across fans varying levels fandom. 89 respondents were randomly allocated 3 groups. Respondents in Control Group exposed ...

The aim of this article is to investigate the explanatory variables of the number of Facebook fans and Twitter followers for professional sports clubs based on the financial value literature. Such explanatory variables are related to local market conditions and on-field and off-field performance. Based upon a sample of North American major league clubs and the most valuable European soccer club...

In this paper we use a social practice approach to explore men's experience of Football Fans in Training (FFIT), a group-based weight management programme for men that harnesses men's symbolic attachment to professional football clubs to engage them in lifestyle change. FFIT is delivered by community coaches in clubs' stadia and is gender-sensitised in relation to context, content and style of ...

AIM To conduct a detailed analysis of ankle sprains sustained in English professional football over two competitive seasons. METHODS Club medical staff at 91 professional football clubs annotated player injuries. A specific injury audit questionnaire was used together with a weekly form that documented each club's current injury status. RESULTS Completed injury records for the two competiti...

OBJECTIVE To examine the effect of a comprehensive warm-up programme designed to reduce the risk of injuries in female youth football. DESIGN Cluster randomised controlled trial with clubs as the unit of randomisation. SETTING 125 football clubs from the south, east, and middle of Norway (65 clusters in the intervention group; 60 in the control group) followed for one league season (eight m...

The literature on economics of corruption is lacking in evidence on consumer responses to identifiable scandals. The Calciopoli episode affecting Italian football in the 2005/06 season serves as an opportunity for an empirical investigation into consumer (fan) behaviour following punishments imposed by the Italian league on clubs whose officials were found guilty of corrupt practices. Using a d...

the aim of this study was to investigate the stability of various factors influencing iran football premier league teams (manager, coach, players) and their role in their team success. the method was descriptive-correlation and the statistical population consisted of all team of iran football premier league from the 1st to the 11th round. for data collection, which included names and numbers of...

the aim of this study was to investigate the effect of management dimensions of fan relationship on fan lifetime value in iran football premier league. the research method was developmental with regard to the aim and exploratory considering the nature of the study. the data were gathered through interviews, observation, review of the related literature and questionnaires. the statistical popula...