today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...

The back to nature trend is in great demand by various groups Indonesia, especially choosing products, tumblers. purpose of this study determine and analyze purchase intention on green tumbler products the pandemic era. This research was conducted city Bandung. method uses quantitative methods with descriptive verification analysis. population number samples 100 respondents, sampling using simp...

This chapter introduces a preference-based recommendation procedure in a green product information retrieval system. It constructs a green information management system based on data mining technology. Green products and relevant green regulations were collected and then integrated in a content-based and collaborative filtering method to provide a preference-based query interface for green prod...

The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...

marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...