Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data...

With the development of electronic commerce, usability on a website is vital to online customers. However, many of these e-commerce applications still do not meet customers’ requirements. This paper is an attempt to investigate the current issues and development of e-commerce websites promotion and marketing of the laptop producers, specifically the laptop in a specific market China. AHP and Fu...

This paper presents a theoretical model that combines employers learning about worker productivity, human capital acquisition, job-assignment and resolution of worker uncertainty regarding disutility of work from a job, to show how widely documented findings on both wage and promotion dynamics and turnover can be captured in a single set-up. Specifically we show how our model can capture result...

This paper presents an experimental investigation of the individual willingness to pay (WTP) for green electricity. The experimental design comprises a public-choice scenario and a individual-choice scenario. It involves three different payment vehicles for the public promotion of renewables: direct tax, indirect tax, and CO2 tax. We test for the extent of freeriding, the impact of different pa...

This paper examines the nature of market orientation (MO) in entrepreneurial firms and proposes a conceptual model of market firm interface appropriate to entrepreneur led firms.

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Promotion activities are those marketing tools that have a fast and direct impact in the target market. Due to this fact, the selection of such activities is an important decision. This contribution attempts to devise a decision process for this problem in conditions of uncertainty, supplying a linguistic decision model for evaluating the satisfaction of the objectives by the potential solution...

Understanding and measuring determinants of bid-ask spreads is decisive to clarifying the efficiency of the microstructure of any exchange and general market liquidity. This paper examines the market microstructure of a low liquidity, market maker driven option market, the relations to the underlying securities’ market and the challenges of pricing liquidity. Comparing empirical results with pr...