This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

Chronic back pain is among the most common patient complaints. Its prevalence and impact have spawned a rapidly expanding range of tests and treatments. Some of these have become widely used for indications that are not well validated, leading to uncertainty about efficacy and safety, increasing complication rates, and marketing abuses. Recent studies document a 629% increase in Medicare expend...

this is a semi experimental survey with the main goal of identifying effects of the use of fundal pressure in causing complication from the time of the woman,s entrance into the delivery room to the time of discharge from the hospital.   210 women took part in this survey, 70 of which were in the research and 140 in the observed group. the necessary data about the subject of the study were gath...

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a-56-year-old woman underwent carpal tunnel release surgery under general anesthesia. thirty minutes after extubation, the patient complained of chest discomfort with dyspnea. swelling of the neck and upper anterior chest was observed. computed tomography of the chest showed tracheal rupture at the brachiocephalic trunk level, and bronchoscopy demonstrated a 5 cm linear tracheal defect in the p...

background and objective: the present study aimed to assess the role of magnesium sulfate (mgso4) sup-plementation after cardiac surgery in pediatric patients, evaluating the incidence of cardiac complications, such as arrhythmia. methods: in this study, 105 children scheduled for elective cardiac surgery were randomly divided into 3 groups. the first group, as the placebo group, received salin...