Through past decade open innovation achieved enormous amount of attention from scholars and practitioners as well. We took one part of open innovation – customer innovation through social media, and looked into companies‟ practices to more efficiently integrate information from social media into New Product Development (NPD). We used mechanism of coordination method to explore how moving from t...

There are aspects of New Product Development (NPD) business processes that pose particularly difficult challenges to Organizational Learning systems. Short product and process life cycles compress the available time window for recouping the expenses associated with product development. Cross-functional collaboration in product development organizations requires the merging of knowledge from div...

New product development (NPD) is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and customers. The high reported failure rates for innovative functional beverages suggest an inability to manage customer knowledge effectively, as well as a lack of knowledge management between functional disciplines involved in the NPD pro...

Abstract There are a lot of risks in new product development projects. It’s very important to assess these risks accurately for the success of these projects. This paper proposed a risk assessment approach of NPD projects based on analytic network process (ANP) method. The effectiveness of the approach is tested by an actual NPD project. The results show that the approach can reflect the comple...

Purpose – The purpose of this paper is to demonstrate how small businesses may deploy a formalised Stage-Gate approach to new product development (NPD). The original Stage-Gate framework was modified to better suit a small business B2B environment in the seafood industry, and was subsequently applied to a small vertically-integrated crab catching, processing and marketing business. Design/metho...

Available online 8 November 2008 This study advances research on organizational learning and new product development (NPD) by examining the relationship between exploration and NPD performance while considering the moderating effects of cognitive skills and environmental uncertainty. Drawing on the cognitive perspective, we posited that A-shaped and T-shaped skills enhance NPD performance by ha...

Purpose: The purpose of this paper is to propose a framework of critical success factors, metrics, and tools and techniques for implementing metrics for each stage of the new product development (NPD) process. Design/methodology/approach: To achieve this objective, a literature review was undertaken to investigate decades of studies on NPD success and how it can be achieved. These studies were ...

The early phases of new product development (NPD) processes are characterized by a high degree of uncertainty and ambiguity, a phenomenon commonly recognized as the fuzzy front end of NPD. A clear understanding of the term fuzziness is lacking in NPD literature. This paper suggests that its components can be understood through earlier scholars’ use of concepts such as ambiguity, equivocality, l...

In recent years, there has been a considerable interest in Malaysian manufacturing firms in New Product Development (NPD) which is considered to be indirectly a booster for the success of a firm. The purpose of the study is to highlight the NPD processes and methods used in Malaysian industry. This paper focuses only on the formal NPD-processes and NPD-strategies. From the available database, i...