When participants assess the relationship between two variables, each with levels of presence and absence, the two most robust phenomena are that: (a) observing the joint presence of the variables has the largest impact on judgment and observing joint absence has the smallest impact, and (b) participants’ prior beliefs about the variables’ relationship influence judgment. Both phenomena represe...

In the history of adoption research, subjective norm mostly remains as the unloved child, being significant in this analysis and not significant in that analysis. Already Davis et al. had to exclude subjective norm of the Technology Acceptance Model due to theoretical and measurement problems. Overall the results of subjective norm as an antecedent for behavioral intention in IS research are qu...

We investigated critical belief-based targets for promoting the introduction of solid foods to infants at 6 months. First-time mothers (N = 375) completed a Theory of Planned Behaviour belief-based questionnaire and follow-up questionnaire assessing the age the infant was first introduced to solids. Normative beliefs about partner/spouse (β = 0.16) and doctor (β = 0.22), and control beliefs abo...

Unplugged is a school-based prevention programme designed and tested in the EU-Dap trial. The programme consists of 12 units delivered by class teachers to adolescents 12-14 years old. It is a strongly interactive programme including a training of personal and social skills with a specific focus on normative beliefs. The aim of this work is to define the theoretical model of the program, the co...

Prevention research continues to focus on school-based substance use programs aimed at adolescents. These programs are designed to reduce substance use and risk behavior by targeting key mediators, such as normative beliefs, which in turn reduce substance use. All Stars is a newly developed program that was recently evaluated in a randomized field trial in 14 middle schools in Lexington and Lou...

What do American adults believe about what, where, when, how much, and how often it is appropriate to eat? Such normative beliefs originate from family and friends through socialization processes, but they are also influenced by governments, educational institutions, and businesses. Norms therefore provide an important link between the social environment and individual attitudes and behaviors. ...

Alcohol use increases substantially during the transition from middle school to high school. This study tested a brief, web-based personalized feedback program aimed at reducing risk factors for drinking, alcohol use, and alcohol-related consequences among 9th grade students. At a 3-month follow-up, students in the intervention group showed positive results relative to those in the control grou...

Asking people to predict whether they will undertake a target behavior increases their probability of performing that behavior. Now referred to as the self-prophecy effect, this phenomenon has been demonstrated across several contexts. Although theoretical explanations for the effect have been offered, empirical evidence for proposed accounts is sparse. The current research tests the theoretica...

This research paper analyzes the impact of attitudinal, control and normative beliefs on the intention to use social network sites (SNS) by people older than 50. Using the Model of Adoption of Technology in Households (MATH) and the data of 115 social network site adopters and 53 non-adopters it can be shown that the intention of adopters and non-adopters has been influenced by different reason...

OBJECTIVE To provide a preliminary test of a theory of planned behavior (TPB) belief-based intervention to increase adolescents' sun-protective behaviors in a high risk area, Queensland, Australia. METHODS In the period of October-November, 2007 and May-June, 2008, 80 adolescents (14.53 ± 0.69 years) were recruited from two secondary schools (one government and one private) in Queensland afte...