The purpose of this study was to describe risk perception Covid 19 in Indonesia. research conducted using a survey method with descriptive quantitative approach. questionnaire structured established theories perception. Questionnaires were compiled on the google form application and distributed via WA. There 508 participants. results showed that participants’ moderate. Most participants ...

perceived risk is an intervening psychosocial construct in marketing and connected to potentially negative outcomes. when studying perceived risk in consumer behavior as purposeful behavior, there is no doubt that the desired outcome of a purchase decision is need satisfaction so that positive outcomes are hoped for and expected. if negative consequences are experienced in buying situations, th...