Ad hoc networks enable communication between distributed, mobile wireless nodes without any supporting infrastructure. In the absence of centralized control, such networks require node interaction, and are inherently based on cooperation between nodes. In this paper, we use social and behavioral trust of nodes to form a flow allocation optimization problem. We initialize trust using information...

The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...

The issue of cyber trust has been scattered in several different fields, including computer science, information science and some social sciences. Although social informatics has been a subject of systematic analytical and critical research for more than three decades, previous research has rarely noted the importance of social informatics on cyber trust. Therefore, it is essential to establish...

We study the existence of homophily (i.e. the tendency for people to make friends with people who are similar to themselves) with respect to trustworthiness. We ask whether two friends show similarly trustworthy behavior towards strangers, and whether this is anticipated by outsiders. We develop a simple model of bayesian learning in trust games and test the derived hypotheses in a controlled l...

social capital and quality of life are one of the most important growing concepts in society. social capital is productive as any other capital and it is considered as a suitable ground to take advantage of economic and cultural capitals as well as a way for the success of a society. this study aimed at evaluating the effect of social capital on the quality of life of azadshahr's citizens....

from a sociological point of view, social trust is an important element of social order. it is strengthened or undermined by certain factors including mass media. the present study, using a survey method with a sample of 400 citizens of tehran, was aimed at examining the effects of mass media on social trust. the study examined the relationship between three media (national television, satellit...

the core concept of this article i.e. social capital consists of three main components: scope of social relations, level of social trust, and rate of reciprocity. the research is accomplished through 600 cases of indian and iranian female secondary school students and their parents, in two cities of chandigarh in india and tehran in iran. findings of the research show that the scope of social r...

Online Social Network (OSN) has become the most popular platform on the Internet that can provide an interesting and creative ways to communicate, sharing and meets with peoples. As OSNs mature, issues regarding proper use of OSNs are also growing. In this research, the challenges of online social networks have been investigated. The current issues in some of the Social Network Sites are being ...