BACKGROUND Pharmaceutical companies spent US$1.8 billion on direct-to-consumer advertisements for prescription drugs in 1999. Our aim was to establish what messages are being communicated to the public by these advertisements. METHODS We investigated the content of advertisements, which appeared in ten magazines in the USA. We examined seven issues of each of these published between July, 199...

This paper investigates the affective responses of youth toward specific elements featured in television alcohol advertisements (i.e., people character, animal character, music, story, and humor). It also examines the associations between advertising likeability and its potential influence. Respondents were 253 children and adolescents in California (47% male; aged 10-17). Data were collected u...

OBJECTIVE This study quantified professional athletes' endorsement of food and beverages, evaluated the nutritional quality of endorsed products, and determined the number of television commercial exposures of athlete-endorsement commercials for children, adolescents, and adults. METHODS One hundred professional athletes were selected on the basis of Bloomberg Businessweek's 2010 Power 100 ra...

BACKGROUND Evidence supports that television food advertisements influence children's food preferences and their consumption. However, few studies have examined the extent and nature of food marketing to children in low and middle income countries. This study aims to assess the nutritional quality of foods and beverages advertised on Mexican TV, applying the Mexican, World Health Organization (...

BACKGROUND To explore the extent and nature of television food advertising especially unhealthy food advertising to primary school children in Xi'an, China. METHODS Television data were recorded for 2 weekdays and 2 weekend days between 6:00 and 22:00 during May and June in 2012 from a total of five television channels most popular with children in Xi'an. Pearson χ (2) tests and logistic regr...

Background and Objectives: The rise in adolescent smoking is a public health concern in Saudi Arabia. Several studies have demonstrated that receptivity to tobacco advertising is strongly associated with smoking initiation. Public health practitioners have begun to use counter advertising to prevent the initiation of smoking. This study aimed to assess the effect of antiand pro-smoking advertis...

AIM To assess the relatedness of journal content to paid advertisements published in the journal. METHODS The case-control study was performed on a convenience sample of 7 journals subscribed by Central Medical Library in Moscow--4 international (American Journal of Hypertension, British Journal of General Practice, The Lancet, and New England Journal of Medicine) and 3 Russian peer reviewed ...

BACKGROUND Much attention has been directed towards the possible effects of e-cigarette advertisements on adolescent never smokers. However, e-cigarette advertising may also influence perceptions and behaviours of adult smokers. The aim of our study was to examine whether noticing e-cigarette advertisements is associated with current use of e-cigarettes, disapproval of smoking, quit smoking att...