Information communication technologies (ICTs) have significantly revolutionized travel industry in the last decade. With an increasing number of travel companies participating in the Internet market, low price has become a minimum qualification to compete in the Internet market. As a result, e-service quality is becoming even more critical for companies to retain and attract customers in the di...

In this paper, we investigated the application of trust in an e-Commerce system. In a B2C scenario of an e-Commerce system, a game model is proposed in order to investigate the best strategies for merchants and customers. Preliminary investigation outlines the benefits of trust information in the proposed game and preliminary results, conducted on a transactional database, shows an increased va...

This study explores the repurchase intention to Thai customers on a well known international e-commerce web site. Specifically, it aims to examine the repurchase intention of working Thai customers in Bangkok toward eBay.com. The target population is Thai people working in three highly-ranked commercial areas of Bangkok. An alternative repurchase intention model was developed with perceived use...

308  Abstract— Trust is a major factor for the success of any business. The need for trust is no longer an option but a necessity when it comes to e-business environment since there are no direct person to person interactions. One way to evaluate the trustworthiness of a vendor is through feedbacks. As each customer interacting in an e-business environment has different perceptions and choice,...

Today, one of the most important factors of successful e-commerce is creating trust and security. Undoubtedly, in absence of trust as a key element of online business communications, e-commerce will face a lot of challenges. Assessing trust, especially in the beginning of a commercial relation and generally, formulizing the trust is a complex and difficult task. Trust may not be defined in a sp...

Objective Social business is a sub-category of electronic business that seeks social, innovative and cooperative approaches within online markets and also uses social media to attract social partnership and cooperation of such network users to support online purchasing and services. Trust is considered as an effective factor leading to successful social business. Because of the growing populari...

This study aims at analysing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesian e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses ...

This study finds that subjective norm plays a critical role in online trust formation. It is the covariate of all cultural variables. For a person of any cultural orientation, others' opinions matter. Uncertainty avoidance and power distance, but not collectivism, most strongly influence subjective norm and trust constructs. Introduction While e-commerce is a global phenomenon, and understandin...