the first and most important principle of marketing is focusing on the customer needs and wants, because regardless of that, companies will not be able to survive in today's competitive environment. these days, companies know that providing products and services according to customer needs and demands, is an important competitive advantage to gain more sales and benefit, so identifying cus...

In this paper we provide a conceptual approach to modelling value propositions. We argue that rigorous modelling in an ontological style could improve several aspects of business. Modelling and mapping value propositions helps better understanding the value a company wants to offer its customers and makes it communicable between various stakeholders. Using a common language (ontology) in defini...

The product is an important aspect for the company because it what can produce consumers. products created by must meet consumers’ wants and needs. Therefore, consumer’s needs are aspects of that be reviewed to improve quality at company. This study aims determine implementation Quality Function Deployment (QFD) method as a problem-solving solution in designing Scandinavian-style wardrobe UD. F...

English is taught all over the world either as a foreign or second language. It is taught as a foreign language in the Iranian educational system as well. However, it has always been the issue that EFL programs have been developed without conducting a systematic needs analysis from the learners’ perspective. The present study examined the effect of employing critical needs analysis on the learn...

In this paper, the strategic planning of a supply chain under a static chain-to-chain competition on the plane is addressed. It is assumed that each retailer has a coverage area called the radius of influence. The demand of each demand zone is divided equally between the retailers which can cover that market. However, the demand of distant customers who are not in the retailers’ radius of influ...

What is the relationship between truth, sense of self and being a professional in Japanese queer nightlife? For service industry professionals’ spontaneity not fruitful quality to cultivate establish oneself. Instead, commitment customers’ satisfaction adaptability their wants, needs grudges are considered by customers providers be paramount qualities professional. Drawing on my ethnography at ...

The evolution of marketing, which has brought marketing the third generation to first positions nowadays is presented in article. Marketing 3.0 aims not only meet immediate needs consumers, but also create new values together with consumers. Changes company’s operating environment, and especially changes consumer behaviour, mean that challenge for companies get know their customers better - nee...

A large European Energy Distribution Company (EDC) needs to adapt to the new state regulations. To do so they need to have a much thorough understanding of their stakeholders (customers, partners). This understanding is captured in data that needs to become a strategic asset. We explain how the concept of business object is used in organizing this data across the whole company. We also illustra...