this study intends to recognize the factors affecting advertising creativity based on stuhlfout and yoo’s model and according to the ideas of creative directors in iran. the research methodology was causal survey method. data were collected from a sample of 90 experts, selected out of 135 based on simple random sampling. the questionnaire prepared by help of different standard questionnaires an...

Automatic Meter Reading (AMR) is the remote collection of consumption data from customer’s utility meters over telecommunications, radio, power line and other links. AMR provides water, electric and gas utility−service companies the opportunities to streamline metering, billing and collection activities, increase operational efficiency and improve customer service. Utility company uses technolo...

Since the emergence of power market, the target of power generating utilities has mainly switched from cost minimization to revenue maximization. They dispatch their power energy generation units in the uncertain environment of power market. As a result, multi-stage stochastic programming has been applied widely by many power generating agents as a suitable tool for dealing with self-scheduling...

Economists have heralded the formulation of the expected utility theorem as a universal method of choice under uncertainty. In their seminal paper, Stigler and Becker (Stigler & Becker, 1977) declared that “human behavior can be explained by a generalized calculus of utility-maximizing behavior” (p.76). The universality of the rational choice theory has been widely criticized by psychologists, ...

Automatic Meter Reading (AMR) is the remote collection of consumption data from customer’s utility meters over telecommunications, radio, power line and other links. AMR provides water, electric and gas utility service companies the opportunity to streamline metering, billing and collection activities, increase operational efficiency and improve customer service. The AMR system consists of thre...