The objective of present research paper is to highlight the importance of measuring advertisement effectiveness in print media and to develop a conceptual model for advertisement effectiveness. The developed model is based on dimensions on which advertisement effectiveness depends and on the dimensions which are used to measure the effectiveness. An in-depth and extensive literature review is c...

*Correspondence: Corinna E. Dreher, Institute of Zoology, University of Veterinary Medicine Hannover, Foundation, Bünteweg 17, Hannover 30559, Germany e-mail: [email protected] Sexual signals indicate species identity and mate quality, and their importance for mate attraction is largely recognized. Recently, research in animal communication has started to integrate multiple signal modalit...

book Organizers: Jocelyne Demengeot Ivo Marguti Carlos E. Tadokoro Jorge Carneiro Thiago Carvalho Welcome to the XXXVII SPI Annual Meeting! This year's Reunion of the Portuguese immunological community will start with an exceptional session shared with the symposium “Jerne100: a century of Niels K Jerne”, a gathering of the colleagues, associates, and friends of one of the most remarkable and i...

In recreating new advertisement during the pandemic, culinary companies, including KFC Indonesia, take full advantage of using Instagram in promoting their brand and product. This study examined process how semiotic system create overall meaning advertisement, used Indonesia’s video order to attract customers. The data this were collected from a published by Indonesia on Instagram.The was chose...

Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present research aimed to (a) determine whether presenting human faces (static or animated) in banner advertisements is an adequate tool for capturing consumer...

Advertisements have an important place in the strategic communication management of brands. In today's advertising approach, brands associate imaginary worlds with lives consumers and aim to create strong meanings product for purpose differentiation from competitors. Associations are created help myths, various symbols metaphors used visual linguistic elements advertising. this way, functions s...

Motivated by the growth of various networked systems as potential market places, we study market models wherein, owing to the size of the markets, transactions take place between largely unknown agents. In such scenarios, intermediaries or brokers play a significant role in a transaction. We analyze market behavior in large networks wherein all sellers are not known to the buyers and vice-versa...