نتایج جستجو برای: Cause-related marketing

تعداد نتایج: 1550155  

Increased competition is making it difficult to distinguish products solely by attributes, creating room for cause-related marketing. In this study with a sample of 322 university students, we evaluated the changes in consumer attitudes toward cause and brand as consequences of Cause Brand Alliance (CBA), by using the product category as moderator. Four popular brands from two product categorie...

Journal: :international journal of management and business research 2013
h. govind mishra p. kumar sinha s. singh s. koul

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Journal: :Annals of the Alexandru Ioan Cuza University - Economics 2015

Journal: :International Review on Public and Nonprofit Marketing 2023

Abstract The purpose of this paper is to analyze how corporate image may mediate the effects cause-related marketing on consumer behavior, aiming expand existing literature in field social responsibility. Altruism was used as a moderator proposed relationships. conceptual model presents 7 hypotheses, and testing based sample 463 valid respondents from Brazil Portugal. Data collected through an ...

Journal: :Journal of Advances in Business Management 2015

Journal: :Journal of Business Management Perspective 2019

2009
Hong-Sheng Chang Chien-Ming Tseng

This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...

Journal: :Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 2017

Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fanschr('39') willingness to charity programs. The purpose of this study is to investigate the role of sport fanschr('39') attitude in cause-related sport marketing. Survey of this study was the members of the Supporterschr('39') Association of Persepolisc...

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