this study was conducted to assess comparative examination of relationship between competitive intelligence with marketing effectiveness. for this purpose 110 branches managers of private and public banks in zanjan province were selected by stratified random sampling. the instrument of study were competitive intelligence (fahey, 2007) marketing effectiveness (kotler, 1997). results indicated th...

now days, competitive power, according to the company’s survival. competitiveintelligence as a strategic management tool and one of the fastest growing areas of thebusiness world is one. the purpose of the present studies, competitive intelligence andinvestigate its impact on managers are thinking strategically. first of intelligenceterminology the competitive aspects of the market, competitors...

the importance of obtaining market information via organization’s competitive intelligence considering the extensive changes which companies are experiencing in different areas like increased pressure of competition, emerging new technologies, privatisation in thier competitive environment is now more than ever and can highly affect organizational performance. hence this study assessed the effe...

pioneering in a dynamic environment is among the issues which most of the organizations, especially knowledge-based institutions will encounter. for using and exploiting the opportunities and also for overcoming threats, there should exist some innovations in the modern technologies domain. therefore, for fulfilling this important issue, organizations are required to monitor inside and outside ...

this study aimed at identifying the effect of managers' competitive intelligence on modernization of small industries in east azerbaijan province. in this study the competitive intelligence dimensions based on french management faculty theory which included (trade, technical, social, strategic awareness and competitors situation)on modernization of small industries indices have been studie...

According to principles of economic security, in this era globalization and interdependencies, we understand that agents work competitively uncertain markets. In the current international field, cannot find either a perfect balance or long-term security conditions. Yet, insecurity has ability stimulate competitive encourage innovation adaptive competences. The anticipation rapid evolutions tran...