The customers ’preference is derived from reflection on a product or special commercial brand, and factors such as positive appraisal of a brand performance and holding advantages and being unique, establishes the preference. This study aimed to develop a model of female customers' preferences in selecting banks and to train senior managers and banking staff. It had an applied objective, adopte...

This paper investigates the equilibrium investment policies of two different firms under customers’ preferences uncertainty. The incumbent firm, which owns a superior old technology, produces merchandise that can satisfy current customers at the beginning of the investment game. The startup firm, which possesses an inferior old technology, does not capture the customers’ satisfaction but it has...

Concurrent engineering has been generally accepted as an important approach to reduce time to market. For years, the focus of concurrency has been design and manufacturing. With customers’ inputs becoming more crucial for product development, incorporating customers’ preferences into the design process has become significant in the continuing quest for reducing time to market. Because customers...

The purpose of this article is to report on a study of 1) what kind of value-added services offered by tourism businesses’ Web sites are perceived the most important by customers, and 2) a comparison between customers’ preferences for and the actual offerings of value-added services by tourism businesses’ Web sites. A survey among customers of online tourism businesses shows that search engines...

Over the past decade, marketers have been challenged by proponents of individual marketing (e.g., one-to-one marketing, mass customization, personalization) to shift from a focus on market segments to making individually customized offers. Specifically, marketers should develop “learning relationships” with their customers, be able to predict the customers’ wants, and tailor their offerings to ...

Clients are the vital artery of every industry and business. Maintaining these customers is one of the most important tasks of any business, especially banks.  The  specific needs  of  customers and  the increasing compe- tition in the banking services market have led banks to create structures that can respond flexibly to these needs. Obviously, one of the important points is that moving to th...