customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a ...

in the present study, a number of iranian it professionals and electronic commerce managers are surveyed in order to investigate their viewpoints about the level of importance for determinant factors affecting the generation of trust among the internet consumers. to accomplish this, a model, which is adopted from the existing models in the e-trust literature, is offered to represent the crucial...

governments around the worlds especially in developing countries face with tremendous challenges.  high or moderate rate of corruption can be named as one of the most important of these challenges.  corruption and its inefficiency can deviate resources allocation to unproductive sectors of economy. trust in social networks or within the society has two antithetic effects in deployment of corrup...

trust is one of the most important factors for the development of electronic banking. the purpose of this study is to determine effective factors on trust in e-banking in the form of a conceptual model. due to the rapid growth of electronic banking in the country, identify factors affecting trust in e-banking is very important. population of this study is customers of bank melli in urmia. we us...

Although there has been rapid growth in the use of the Internet around the world, many issues remain for the development of the online transactions. Many studies have shown that one of the inhibiting factors of online transactions is the lack of confidence in the seller. But, as the Internet itself is an open technology and not a familiar environment, online customers face another problem that ...

In the context of electronic commerce, when modeling the trustworthiness of selling agent relies (in part) on propagating ratings provided by buying agents that have personal experience with the seller, the problem of unfair ratings arises. Extreme diversity of open and dynamic electronic marketplaces causes difficulties in handling unfair ratings in trust management systems. To ease this probl...

lack of trust is one of the key bottle necks in e-commerce development. nowadays many advanced technologies are trying to address the trust issues in e-commerce. one among them suggests using suitable user interfaces. this paper investigates the functionality and capabilities of 3d graphical user interfaces in regard to trust building in the customers of next generation of b2c e-commerce websit...