singapore is depicted to be the fastest growing telecommunications nation in asia. presently, all the members of the singapore banking industry have engaged in the use of information and communication technology as a platform for effective and efficient means of conducting financial transactions. this paper focuses on determining the level of users’ acceptance of the electronic banking services...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

Singapore is depicted to be the fastest growing telecommunications nation in Asia. Presently, all the members of the Singapore banking industry have engaged in the use of Information and Communication Technology as a platform for effective and efficient means of conducting financial transactions. This paper focuses on determining the level of users’ acceptance of the electronic banking services...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

Electronic word of mouth (eWOM) has been an important factor influencing consumer purchase decisions. Using the ABC model of attitude, this study proposes a model to explain how eWOM affects online discussion forums. Specifically, we propose that platform (Web site reputation and source credibility) and customer (obtaining buying-related information and social orientation through information) f...

Singapore is known as the fastest growing telecommunications nation in Asia. Presently, all the members of the Singapore banking industry use the Information and Communication Technology as a platform for effective and efficient means of conducting their financial transactions. This paper focuses on determining the level of users’ acceptance of the electronic banking services and investigating ...

It is a common strategy to use celebrity endorsers in marketing campaigns. However, scientific literature on the effective use of celebrity endorsers has mainly focused on the credibility and the attractiveness of the celebrity. This study examines another endorser characteristic, which, despite other fields of psychological research confirming its importance, has not received much attention wi...