OBJECTIVES This study aimed to identify the characteristics of social networking service (SNS) users and to assess the relationship of those factors to user satisfaction with the SNSs of the National Cancer Information Center (NCIC) in South Korea. METHODS A Web-based survey was completed by 1,670 users of the NCIC SNSs, who provided data on the sources they consulted for information about ca...

This research-in-progress paper investigates the relationship among the use of social networking sites (SNSs), users’ social capital and knowledge sharing through digital Word of Mouth (WOM). The rise of SNSs has changed the way people interact and network. SNSs make it possible for users to keep track of their existing relationships and to build new ones. The SNSs have potential to build socia...

Online Social Networks usually provide no or limited way to access scholarly information provided by Digital Libraries (DLs) in order to share and discuss scholarly content with other online community members. The paper addresses the potentials of Social Networking Sites (SNSs) for science and proposes initial use cases as well as a basic bi-directional model called ScholarLib for linking SNSs ...

The popularity of social networking sites’ (SNSs) services is changing the landscape of ecommerce. SNSs are providing consumers and businesses the platform to engage in social commerce (s-commerce). The use of SNSs to conduct s-commerce activities is utilising the advantages of the synergetic experience and motivation to buy in crowds. Through SNSs, businesses are able to reach more consumers a...

OBJECTIVE In pattern recognition and medical diagnosis, similarity measure is an important mathematical tool. To overcome some disadvantages of existing cosine similarity measures of simplified neutrosophic sets (SNSs) in vector space, this paper proposed improved cosine similarity measures of SNSs based on cosine function, including single valued neutrosophic cosine similarity measures and int...

Due to the rapid growth of social net services (SNSs), research into SNSs continuance has recently emerged as an important issue in information systems. This study develops an integrated model designed to predict older adults’ continuance behavior toward SNSs based on the expectation-confirmation model (ECM), the task technology fit (TTF) and the theory of planned behavior (TPB). The hypothesiz...

In this paper, the author examines how the rapid penetration of Social Network Sites (SNSs) into everyday life affects higher education marketing. Among unique features offered by SNSs are unprecedented trackability of students’ interests, immediacy in responses, targeted personalization of marketing efforts, and low institutional financial obligations. Growth in Internet Penetration Rates and ...

Social Networking Sites (SNS) have become an integral part of communication and life style of people in today‟s world. Because of the wide range of services offered by SNSs mostly for free of cost, these sites are attracting the attention of all possible Internet users. Most importantly, users from all age groups have become members of SNSs. Since many of the users are not aware of the data the...

Since last few years, social media particularly online social network sites (SNSs) have rapidly grown in popularity and user acceptance [1,2]. Recent estimates of e-Marketer’s show that by 2017 SNSs users will be 2.55 billion globally [3]. SNSs are web based applications which allow users to connect with other online users by creating personal profiles and inviting other users to visit those pr...