Transposed-letter (TL) nonwords (e.g., jugde) can be easily misperceived as words, a fact that is somewhat inconsistent with the letter-position-coding schemes employed by most current models of visual word recognition. To examine this issue further, we conducted four masked semantic/associative priming experiments, using a lexical decision task. In Experiment 1, the related primes could be wor...

Listeners require context to understand the highly reduced words that occur in casual speech. The present study reports four auditory lexical decision experiments in which the role of semantic context in the comprehension of reduced versus unreduced speech was investigated. Experiments 1 and 2 showed semantic priming for combinations of unreduced, but not reduced, primes and low-frequency targe...

Semantic priming in the lexical decision task has been shown to increase when the proportion of related-prime trials is increased. This finding typically is taken as evidence for a conscious, strategic use of primes. Three experiments are reported in which masked semantic primes displayed for only 45 msec were tested in high- versus low-relatedness proportion conditions. Relatedness proportion ...

In an examination of the time course of activation of phonological and semantic information in processing kanji script, two lexical decision experiments were conducted with native readers of Japanese. Kanji targets were preceded at short (85-msec) and long (150-msec) intervals by homophonic, semantically related, or unrelated primes presented in kanji (Experiment 1) or by hiragana transcription...

Consumers are constantly exposed to subtle situational cues that can influence behavior by priming either goals or “mere” semantic representations such as personality traits. However, little is known about when exactly such priming leads to goal activation, which can have enduring behavioral effects, and when the same prime leads to semantic activation, characterized by short-lived effects. Thi...

Constraints of lexical tones on semantic activation in spoken word recognition of Chinese were investigated in three crossmodal priming lexical decision experiments. In Experiments 1 and 2, disyllabic compound words that shared the same segmental templates but differed in lexical tones (e.g., tiao4 yue4 vs. tiao2 yue1, jump vs. treaty, numbers indicating tone types) were used as auditory primes...

Responses to target words typically are faster and more accurate after associatively related primes (e.g., "orange-juice") than after unrelated primes (e.g., "glue-juice"). This priming effect has been used as an index of semantic activation, and its elimination often is cited as evidence against semantic access. When participants are asked to perform a letter search on the prime, associative p...

The affect misattribution procedure (AMP) is one of the most promising implicit measures to date, showing high reliability and large effect sizes. The current research tested three potential sources of priming effects in the AMP: affective feelings, semantic concepts, and prepotent motor responses. Ruling out prepotent motor responses as a driving force, priming effects on evaluative and semant...