In this study, the relationship between the viewing of television programs (programs toward God, the lessons of the Quran, the Fath) in the fields of Tehran citizens to moral values (Faith, virtue, purification and self-purification, prayer, reading culture, integrity, justice-oriented, good relations with others) have been investigated. The statistical population of this research over 15 years...

portraying women in the media is one of the main social and cultural issues especially on television. television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. the main goal of this paper is to examine women’s readings of gender roles representation in iranian television commercials from ...

Broadcast digitalization with its enormous benefits to the broadcasting industry will improve the quality of content of programs delivered by television stations. Africa has a switchover date of June, 2017. For Nigerians to have access to television broadcast once the switch over is completed, they must purchase high definition television sets or the set-up box. The awareness among urban dwelle...

OBJECTIVE The goal was to quantify television viewing in day care settings and to investigate the characteristics of programs that predict viewing. METHODS A telephone survey of licensed child care programs in Michigan, Washington, Florida, and Massachusetts was performed. The frequency and quantity of television viewing for infants, toddlers, and preschool-aged children were assessed. RESU...

This demo presents a method of detecting television programs in TV streams. The objective is to automatically detect the precise start and end of broadcasted television programs. The method first detects inter-programs (commercials, trailers. . . ) as repeated sequences in the broadcast stream, and then deduces the programs boundaries. The extracted programs can then be stored in a database to ...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...

The 1990 Children’s Television Act (CTA) requires broadcasters to provide educational and informational television programs for children. A multimethod, multidisciplinary approach, utilizing both cross-sectional and longitudinal designs, was used to investigate the degree to which the CTA has had an effect on children’s viewing experiences and learning. Secondto sixth-grade children’s preferenc...