Agriculture is different from industry and plays a significant role in the economic development of a nation. India’s prosperity depends upon the agricultural prosperity. There are many kinds of agricultural products produced in India and the marketing of all these farm products generally tends to be a complex process. Agricultural marketing involves many operations and processes through which t...

Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems to enhance brand images, improve customer services, develop online marketing channels and ultimate...

Agricultural products marketing network resources have many advantages, such as large data makes the agricultural marketing environment has changed dramatically, e-commerce platform also provides a new sales channel. In this paper, the author analyses the E-business platform of agricultural products and rice marketing channel based on network big data. Through big data technology, agricultural ...

this research through comparison study of application of ict on marketing of agricultural crops in khozestan province, evaluate the role of such factors. the study is of applied type and the method being used is descriptive- correlational. statistical population of this research is all agricultural experts of khuzestan province and using cochran’s formula , a sample size of 144 members was sele...

Tanzania is among the many African countries that have engaged in agricultural liberalisation since the mid-1980s, in the hope that reforms which introduce price incentives and efficient marketing will encourage producers to respond. This paper assesses that claim by examining the supply response of agricultural output in Tanzania. Our estimates suggest that agricultural supply response is quit...

At present, in China, small farmers decentralized production doesn’t keep pace with the agricultural products market development requirements. This paper provides a new way by using the cloud computing technology to design and implement the agricultural production and marketing information matching recommendation system in the cloud computing environment. The platform collects agricultural mark...

This article describes challenges faced by agricultural production and marketing in the era of big data, and then builds the agricultural market information matching platform based on HADOOP & NUTCH combining cloud computing technology, finally details its layers and key technologies, including the use of open source search engine to capture the whole network market information to build agricul...

Preface This case study is based on my research on agricultural marketing and processing in India which extended over several years. Numerous persons in India have contributed to my understanding of the issues related to agricultural marketing. The findings of this research have been published in several papers and two books. I am grateful to Mr. V. S. Tyagaraja Mudaliar, chairman of the Thanja...

What is the role, function, and intent of agricultural marketing? Most farmers would be ill-prepared to answer this question. They remain in awe of the entire process and express confusion, or even contempt, when the topic of marketing emerges. Earlier in our history, the role of marketing focused on the act of market clearing, the function revolved around the physical transfer of the product, ...

An agribusiness focus has emerged in public discussions as way to enhance agricultural production in Indonesia and to improve sustainable income for farmers. The focus has led to increased attention on marketing. Marketing agricultural products via processing technologies can indeed address national objectives of rural poverty alleviation. REI-Indonesia observed that limited marketing alternati...