The current paper presents an overview of phonostylistic devices (alliteration, assonance, rhyme, onomatopoeia) most commonly used in slogans and taglines the modern car industry. advertising slogan, being limited by space time, is viewed as important part any marketing campaign. In a similar manner to previous studies, this confirms that slogan effective type storytelling for brands. However, ...

The article aims to find the type of language style and meanings implied in advertisement. data were taken from advertisements Now! Bali magazine was published May 2018 June 2018. They analyzed using descriptive qualitative method theory (Wells, 2009) meaning (Keraf, 2006). result show that there are seven types applied them including similes, personification, metonymy, alliteration, assonance,...

despite enjoyed the arabic language of eloquence and rhetoric as long as penmazjha known and methods of high was the rhyme style of the artistic styles and aesthetic that have not yet idahha the campaign of the koran and went down in the verses of which was allocated by this method named sdjaa or comma which had been marked since the first hilth bajazath that grabbed the hearts of listeners qui...

Language style is one aspect that beautifies a language. The aims of this study are (1) to describe the forms expression contained in uploads Instagram account @gojekgentho, (2) stylistics or language expressions @gojekgentho. object research uploaded by source data utterances Black and White television program on Trans7 August 2011. This uses library note-taking techniques. results indicate fo...

The Finnish epic Kalevala is written in the so-called Finnic “Kalevala-metre”, typical of oral poetry. Its main features are use trochaic tetrameter (octosyllabic lines), alliteration, assonance, sound parallelisms and repetition words. It difficult to retain those translation but one early successful attempts was first full English directly from by William Forsell Kirby (1907). Kirby’s a sourc...

This study aims to explain the function of language style based on direct and indirect meaning found in novel entitled Cinta di Dalam Gelas by Andrea Hirata. Analysis is chosen find out author's characteristics understand why author tends use certain words or expressions their literary works. The research method used a type descriptive-qualitative with stylistic approach. data collection readin...

for many linguists and scholars, the criterion of eloquence in arabic language is based upon the two elements of language and place and they have ignored internal criteria of words, internal order, kinds of letters, collocations, assonance, dissonance and the power of their impact. the fact is that, linguists and the scholars of eloquence were of different opinions about words. it means that li...

This study, entitled “An Analysis of Persuasive Techniques Used in Maybelline New York’s Instagram Captions” is about analyzing the persuasive techniques found caption York. The aims are to find techniques, most and meanings sentences used captions. Lamb Bonacci’s theories this qualitative method also applied study. study 11 out 33 Lamb’s theory by They Everyday/Colloquial Language, Emotive Rhe...