New products and technologies, which are often underappreciated by mainstream audiences, represent potential opportunities for entrepreneurial audiences with contrarian perspectives. Yet little is known about what makes an audience good at rewarding the unfamiliar—and, indeed, whether this even matters. Even if audiences favor products with contrarian principles of value-creation, lack of prior...

This paper highlights the not-so-obvious but compelling reasons why the same supportive audiences that can help performers attain their highest potential also may increase performers' risk of choking under pressure. Drawing primarily from social psychology research and theory, we conclude that audience support magnifies performance pressure and induces performers to avoid failure rather than se...

User behavior in online social media is not static, it evolves through the years. In Twitter, we have witnessed a maturation of its platform and its users due to endogenous and exogenous reasons. While the research using Twitter data has expanded rapidly, little work has studied the change/evolution in the Twitter ecosystem itself. In this paper, we use a taxonomy of the types of tweets posted ...

We aim to produce a range of educational materials to teach robotics to a variety of audiences using the LEGO Mindstorms Robotics Invention SystemTM. We briefly review the programming environments currently available and consider their appropriateness for our candidate audiences. There is the usual trade-off between ease of use and power. It is suggested that no single programming environment i...

We argue that research problems are only interesting relative to some external audience. Interesting academic research should impact, at least, that external audience. Hence, we should target our research toward specific external audiences. Several foreboding trends that exacerbate the urgency of this targeting are discussed. To facilitate the targeting task, a partial list of fifteen possible ...

Sustainable environmental policies are rooted in knowledge and assumptions that decision-making authorities hold regarding specific socialeecological settings. These decision makers are increasingly informed by systems models. Diverse audiences for environmental science and sustainability policies magnify the importance of clear model communication. This essay offers a summary of best communica...

One of the possible ways of approaching audience history is by focusing on the history of ideas about audiences. This article examines the benefits and shortcomings of such an approach and develops a set of methodological propositions, drawing on the principles and methods of the German tradition of Begriffsgeschichte (history of concepts). To demonstrate the usefulness of these propositions, t...