the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

Abstract In order to explore the relationship between credit, brand, service recovery and merchandise sales in online transactions, based on web crawler technology regression analysis methods, paper empirically analyzes co-influence of brand volume by using data Baijiu Tmall platform. The research results show that seller credit score has a significant positive effect volume; Merchandise no imp...

Investors and managers evaluate potential investments in terms of risk and return. Empirical research in marketing has focused on linking marketing activities with returns but has neglected marketing’s role in determining firm risk. Yet, the theoretical literature asserts that investments in market-based assets such as brands should lead to reductions in firm risk. Researchers in finance, accou...

As life becomes more and more convenient with all sorts of high-techs around, traveling has become more and more popular. Travelers nowadays can choose to use either common metallic/paper currency or credit cards to pay their bills. However, money in pockets or wallets/purses is subject to being robbed of, while credit cards are at the risk of being cloned. The traveler’s check, which is a thir...

This paper proposes a brand-new measure of energy efficiency at household level and explores how it is affected by access to credit. We calculate the carbon intensity related sectors, which experience substantial decline from 2005 2019. Although there still high inequality in use emissions among Chinese households, appears be improved long run. Our research further maps relationship between fin...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

Imagine walking into an auto dealership with the intention of purchasing a new car. After walking the showroom floor and test-driving a mid-sized sedan, you tell the salesperson that you’d like to purchase the car but, in order to do so, you will need financing. The salesperson hands you some papers to fill out which request the routine personal and financial questions, such as your income and ...

This paper explores the risk-based pricing strategies of banks issuing credit cards in the United States. We employ a unique database which combines both the risk of cardholders (demand side) and terms and conditions of credit cards (supply side) offered in the US. Our results suggest that the annual percentage rates paid per unit of long-term risk decrease, implying that high-risk cardholders ...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...