Ambiguities in company names are omnipresent. This is not accidental, companies deliberately chose ambiguous brand names, as part of their marketing and branding strategy. This procedure leads to new challenges, when it comes to finding information about the company on the Web. This paper is concerned with the task of classifying Twitter messages, whether they are related to a given company: fo...

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Phishing is an important security issue to the Internet, which has a significant economic impact. The main solution to counteract this threat is currently reactive blacklisting; however, as phishing attacks are mainly performed over short periods of time, reactive methods are too slow. As a result, new approaches to early identify malicious websites are needed. In this paper a new proactive dis...

Because many seniors choose Medicare Part D plans offering poorer coverage at greater cost, the authors examined the effect of price frames, brand names, and choice set size on participants' ability to choose the lowest cost plan. A 2×2×2 within-subjects design was used with 126 participants aged 18 to 91 years old. Mouselab, a web-based program, allowed participants to choose drug plans across...

The name of a company or a brand is the key element to a successful business. A good name is able to state the area of competition and communicate the promise given to customers by evoking semantic associations. Although various resources provide distinct tips for inventing creative names, little research was carried out to investigate the linguistic aspects behind the naming mechanism. Besides...

AIMS To examine perceptions of risk related to type of cigarette brand. DESIGN AND SETTING Cross-sectional findings from wave 5 of the ITC Four Country Survey, conducted with nationally representative samples of smokers in 2006. PARTICIPANTS A total of 8243 current and former adult (≥18 years) smokers from Canada (n=2022), the United States (n=2034), the United Kingdom (n=2019) and Australi...