Framing effects and bounded rationality imply that election campaigns may be an important determinant of election outcomes. This paper uses a two-party setting and simple game theoretic models to analyse the strategic interaction between the parties’ campaign decisions. Alternations of power emerge naturally, even if both electoral preferences and party positions

Public health researchers, mental health clinicians, philosophers, and medical ethicists have questioned whether the public health benefits of large-scale anti-tobacco campaigns are justified in light of the potential for exacerbating stigma toward patients diagnosed with lung cancer. Although there is strong evidence for the public health benefits of anti-tobacco campaigns, there is a growing ...

During the last few years, charitable crowdfunding has become an increasingly popular method of online fundraising for personal and charitable causes. Many such crowdfunding platforms encourage and facilitate the use of online word of mouth (WOM) through social networks and social media, to spread the word about the crowdfunding campaigns. While online WOM is commonly used to share information ...

This study evaluated the 1994, 1995 and 1996 Dutch safer sex campaigns as to their effectiveness in terms of improved attitudes, perceived social norms, self-efficacy and intentions regarding safer sex. The hypotheses were tested that variables become more positive when campaigns are conducted and less positive when campaigns are discontinued. A comprehensive design, including a baseline-post-t...

Corruption is endemic and pervasive in contemporary China, yet serious attempts at anticorruption enforcement have been periodic in nature. What explains the timing of anticorruption campaigns? Available data, from 1981 to 1997, suggests a plausible correlation between changes in macroeconomic policy and the intensification of anticorruption enforcement. Four major anticorruption campaigns—in 1...

How do counter-narratives and alternative narratives1 play a role in prevention of radicalisation? What do successful counter-narrative and alternative narrative campaigns look like? What are the obstacles to designing and delivering effective campaigns from an industry, government and practitioner perspective and how can they be overcome? How can and should success be measured? What can s...

We argue that citizens distinguish the tone of a campaign from the quality of information that it provides and that evaluations on each dimension respond differently to positive and negative political advertising. We test these claims using survey and advertising data from the 2000 presidential campaign and two 1998 gubernatorial races. In each race, citizens separate judgments about the tone o...

Research indicates that one in five women will be the victim of sexual violence in her lifetime (Tjaden & Thoennes 1998). Throughout the United States there exists an infrastructure of prevention programs and support networks for victims of sexual violence; however, funding and utilization are a constant struggle. Organizations have tried to maximize these scarce resources by using media campai...

BACKGROUND Evaluations are essential to judge the success of public health programmes. In Europe, the proportion of public health programmes that undergo evaluation remains unclear. The European Centre for Disease Prevention and Control sought to determine the frequency of evaluations amongst European national public health programmes by using national hand hygiene campaigns as an example of in...