In 2014, inactivated poliovirus vaccine (IPV) campaigns were implemented in Nigeria and Pakistan after clinical trials showed that IPV boosts intestinal immunity in children previously given oral poliovirus vaccine (OPV). We estimated the effect of these campaigns by using surveillance data collected during January 2014-April 2016. In Nigeria, campaigns with IPV and trivalent OPV (tOPV) substan...

Purpose: This research investigates controversial online marketing techniques that involve buying hundreds or even thousands of upvotes, likes, comments, etc. Methodology: Observation and categorization of 7,426 “campaigns” posted on the crowdsourcing platform microworkers.com over a 365 day (i.e., yearlong) period were conducted. Hypotheses about the mechanics and effectiveness of these campai...

This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca Cola, Adidas and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing media....

We examine the legacy of French colonial medical campaigns for trust in modern medicine. Between 1921 and 1958, the French military organized medical campaigns focused on treating and preventing sleeping sickness. The campaigns forced individuals to participate and used medications with harsh, sometimes fatal, side effects. We digitized over thirty years of French colonial records that document...

Customer relationship management is crucial in acquiring and maintaining royal customers. To maximize revenue and customer satisfaction, companies try to provide personalized services for customers. A representative effort is one-to-one marketing. The fast development of Internet and mobile communication boosts up the market of one-to-one marketing. A personalized campaign targets the most attr...