The rationale of this study is to look at the association between services quality of Pakistani hotel and to scrutinize cause on customer satisfaction, brand image and customer loyalty. The primary data was collected from 5 and 8 star hotels of Pakistan. The response rate was 86%. Structural equation modeling (SEM) technique was used to analyze the data. The findings suggested that high quality...

The first part of this investigation explored the multidimensional nature of product meaning, referring to the variety of connotations and functions a consumer associates with a particular product category. The subsequent experiment examined the moderation effects of product meaning and other attributes of the user on (a) the affective evaluation of an obstructed use interaction, and (b) the tr...

Attracting foreign investment is one of the most important policies of the Iranian government for improving economic conditions. Nevertheless, despite the government and the Ministry of Industry's emphasis as well as the efforts of Iranian companies to attract foreign partners, this is less common in Iranian home appliance industry, which indicates the risks for foreign investors. Accordingly, ...

Alliance raises many knowledge transfer and interfirm learning issues that have implications for how the alliance partners manage their cooperative learning activities in the alliance system. Many of these implications are grounded in the assumption that partners in the alliances have routines for transferring knowledge, learning, gaining management efficiencies. Thus organisations can support ...

nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

In recent efforts, instead of the conventional co-branding marketing approach, many fashion brands have tried to break through original image by applying a crossover alliance method, and achieved good results in practice. However, whether this kind can effectively enhance consumers’ online brand engagement is still key question be addressed. Using S-O-R model, paper introduces two mediating var...