objective: knowing about cognitive dissonance aspects and psychological components will be helpful not only in psychological field but also in commercial and political areas. therefore the aim of this study was evaluation of relation between personality and physiological components of cognitive dissonance.   method: 130 students of elmi-karbordi university of safadasht were invited and they wer...

The present research examined the relation between in-group identification and the use of social identity- enhancing strategies for dealing with the discomfort associated with inconsistency between personal beliefs and in-group behavior (intragroup dissonance). Consistent with the hypothesis that social identity-enhancing strategies would be more effective at reducing intragroup dissonance for ...

this paper explores the relationship between cognitive dissonance and product involvement. this project is a descriptive- mensurable research. the statistical population of this project includes all students of isfahan university in 2012-2013, and the sample volume was determined through cochran formula (354); and they were selected via stratified random sampling method. data was collected thro...

Proper identification of all stakeholders and the comprehensive assessment of their evolving and often conflicting Needs, Wants, and Desires (NWDs) is a fundamental principle of human factors science and human-centered systems engineering; it is not yet a consistent element in development and deployment of new health information technologies (HIT). As the single largest group of healthcare prof...

After choosing between two alternatives, people perceive the chosen alternative as more attractive and the rejected alternative as less attractive. This postdecisional dissonance effect was eliminated by cleaning one's hands. Going beyond prior purification effects in the moral domain, physical cleansing seems to more generally remove past concerns, resulting in a metaphorical "clean slate" eff...

2 experiments were conducted to investigate postdecisional dissonance reduction processes following a commitment to bet on a horse in the natural and uncontrived setting of a race track. In the 1st study, 69 $2 Win bettors rated the chance that the horse they had selected would win the forthcoming race and 72 other bettors provided ratings immediately after making a $2 Win bet. On the 7-point r...

Leon Festinger’s theory of cognitive dissonance has not been adequately researched in its application to morality (i.e., a person may believe one way but act another). The present experiment sought to demonstrate the presence of cognitive dissonance after making a difficult decision concerning morality. The results are congruent with the literature, which indicates that people experience signif...