This study examines how customer interactions in virtual brand community (VBC) affect perceived benefits and brand loyalty. We propose an integrated framework to conceptualize the relationships between VBC interactions, perceived benefits, participation and loyalty, with brand identity as moderating variable. Given the popularity of Apple’s products in China, Mcfans, a VBC frequented by Apple c...

The aim of the article is to examine the Academic Model United Nations (Model UN) as a context-based integrative educational technique in profession-oriented foreign language teaching (FLT); to point out the context-based integrative nature of profession-oriented language learning and highlight the importance of using product-based educational techniques in FLT for developing students’ future p...

Social identification denotes individuals' psychological bond with their ingroup. It is an indispensable construct in research on intragroup and intergroup dynamics. Today's understanding of social identification is firmly grounded in self-stereotyping principles (i.e., assimilation to the ingroup prototype). However, we argue for a more integrative approach to understand social identification,...

Abstract This study identified four themes of personal growth (integrative, intrinsic, agentic, and communal) in adults' stories of life transitions in careers and religions. Specific themes were expected to relate differentially to two forms of personality development (social-cognitive maturity and social-emotional well-being) and to transition satisfaction. Integrative themes correlated prima...

music is a social phenomenon that is in conjunction with many aspects of human beings’ life today. in recent years, some forms of music have become widespread that are not from indigenous origins. indeed, these are new forms that challenge iranian cultural values. meanwhile, youth are the main consumers of these forms of music. because many of youth who are heavy consumers of music are living i...

Microblog has grown popularly as a seminal social medium for timely information seeking and sharing. However, the reason why individuals update real-time information in microblog has not been well understood, and empirical research to address this specific information behavior is hardly available. As a felt urge can be conceptualized as a precursor of real-time updating in the microblog, we att...