This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree a product is similar with other that being evaluated together. It expected influence of resemblance on attitude and choice moderated familiarity, tested in three empirical studies. Studies 1 2 examine effects toward show positive stronger when less (vs. more) familiar. ...

With the continuous development of social software and multimedia technology, images have become a kind important carrier for spreading information socializing. How to evaluate an image comprehensively has focus recent researches. The traditional aesthetic assessment methods often adopt single numerical overall scores, which certain subjectivity can no longer meet higher requirements. In this a...

To add time support to the relational model, both rst normal form (1NF) and non-1NF data models have been proposed. Each has associated advantages and disadvantages. For example , remaining within 1NF when time support is added may introduce data redundancy. On the other hand, well-established storage organization and query evaluation techniques require atomic attribute values, and are thus int...

the focus of this study is to analyze the text world of omar khayyam's poetry by a novel approach called cognitive poetics. to examine the author’s/reader's text world, the study has employed freeman’s model (1998). she believes that conceptual mapping in literary texts can operate at three different levels including “attribute mapping,” “relational mapping,” and “system mapping.” through readi...

Because of the complexity of decision-making environment, the uncertainty of fuzziness and the uncertainty of grey maybe coexist in the problems of multi-attribute group decision making. In this paper, we study the problems of multi-attribute group decision making with hybrid grey attribute data (the precise values, interval numbers and linguistic fuzzy variables coexist, and each attribute val...

most of data in multi-attribute decision making (madm) problems are changeable rather than constant and stable. therefore, sensitivity analysis after problem solving can effectively contribute to making accurate decisions. in this paper, we offer a new method for sensitivity analysis in multi-attribute decision making problems in which if the weights of one attribute changes, then we can deter...