نتایج جستجو برای: conceptual metaphor

تعداد نتایج: 104105  

Journal: :Theory and Practice in Language Studies 2023

Metaphor and metonymy, which are treated as two basic cognitive conceptual mechanisms in linguistics, highly interactive to each other. from a complicated linguistic device mechanism, has long been ignored although it helps create abundant implications aesthetic value poetry. This paper explores functions of metaphor metonymy meaning construction classical Chinese poetry order offer new perspec...

Journal: :Current Issues in Philology and Pedagogical Linguistics 2020

Journal: :Journal of Pragmatics 2022

We undertake a corpus-based diachronic analysis in order to explore how leaders China and Hong Kong have employed metaphors of EDUCATION major governmental speeches reports both before after Kong's handover from Britain China. The results this study demonstrate that SAR Chief Executives similar patterns source domain selections with Chinese Premiers as compared Colonial Governors, indicating th...

2001
John A. Barnden Mark G. Lee

We present and evaluate an approach to the reasoning needed to handle a broad class of metaphorical utterances, and a computer program (ATT-Meta) partially implementing and further specifying that approach. The approach emanates from artificial intelligence but is offered also for consideration by cognitive scientists generally. The utterances of interest are ones that (a) rest on conceptual me...

Journal: :Editon Consortium journal of media and communication studies 2021

The objective of this study was to assess the digital-analogue ideological positioning jubilee coalition. Lakoff’s (1993) Conceptual Metaphor Theory guiding principle for it hoists metaphor above its linguistic value consider conceptual property on which is founded. This adopted an interpretative research design targeting all telecast campaign coverage between 24th December 2012 and 1st March 2...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سیستان و بلوچستان - دانشکده ادبیات و علوم انسانی 1390

بدلیل اهمیت نقش استعاره در زبان و تفکر، تبلیغ کنندگان از این صنعت برای متقاعد کردن مخاطبان بهره می جویند. در این راستا، نظریه های استعاره مفهومی (conceptual metaphor theory/cmt) و آمیزش مفهومی (conceptual blending/cb) نقش مهمی در تبیین تبلیغات استعاری ایفا کرده اند. هدف از پژوهش حاضر، بررسی استعاره در تبلیغات تعدادی از مجلات خانوادگی ایرانی بر اساس این دو نظریه و مقایسه کارایی آنها می باشد. بدی...

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