The theory of “cognitive dissonance” is of great importance in consumer behavior and marketers have lots of interest in analyzing the post purchase behavior of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, rel...

Firms developing new products must often make a trade-o¤ between production costs and product quality: higher quality products are more valued by consumers, but also more costly to manufacture. We analyze this trade-o¤ in the context of demand uncertainty and strategic consumer behavior. Before the release of a product to a heterogeneous market of unknown size, a …rm must choose product quality...

purchase and consumption are an inseparable part of man’s social actions and play a vital role in allocating resources for the production of various products, their distribution pattern as well as economic, political and social development. if this issue is to be seen from the perspective of consumer behavior, consumption patterns and purchasing are considered a cultural phenomenon to be explai...

The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experi...

341 Alcohol research is carried out from a variety of disciplinary backgrounds and perspectives. From an economic perspective, alcoholic beverages are consumer goods, and therefore what is known about consumer behavior in general is likely to provide insights into alcohol consumption in particular. Perhaps the most basic prediction from the economic model of consumer behavior is that, other thi...