We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the method is that personal blogs represent individuals, whose interests can be modeled by the language used in the blog itself combined with the language used in related sources of information, such as comments posted to a blog p...

Most web sites provide display advertising and contextual advertising services simultaneously, which are the main ad formats in Internet. With multimedia format, the pricing of display ads is generally based on the occurrence of ad impressions. However, targeting their customers more accurately, contextual ads are performance based advertisements and are charged only if one visitor clicks a cli...

Models of errors during routine sequential action are typically interface-independent. We present here evidence that different task spatial layouts, however, result in different patterns of sequence errors. We explain this data by expanding upon the Memory for Goals framework’s activation-based, sequential process to include environmental (such as visual) contextual cues, as well as a richer pr...

Recently, a dual reinforcement process to contextual discounting was introduced. However, it lacked a clear interpretation. In this paper, we propose a new perspective on contextual discounting: it can be seen as successive corrections corresponding to simple contextual lies. Most interestingly, a similar interpretation is provided for the reinforcement process. Two new contextual correction me...

This paper studies the strategic aspects of contextual advertising. Such advertising entails the display of relevant ads based on the topic of the content a consumer views and takes advantage of the possibility that consumers’ content browsing preferences are indicative of their product preferences. The results show that contextual targeting impacts advertiser profit in two ways: first, adverti...

Research on ad copy design is well-studied in the context of offline marketing. However, researchers have only recently started to investigate ad copies in the context of paid search, and have not yet explored the potential of information cues to enhance customers’ search process. In this paper we analyze the impact of an information cue on user behavior in ad copies. Contrary to prevalent advi...