In: Proceedings of the Eleventh International Conference on Cooperative Information Systems (CoopIS-03), pp. 93–109, Springer-Verlag LNCS Series. c © 2003 by Springer-Verlag. We advance and discuss a framework suitable to study theoretical implications and practical impact of language evolution and lexicon sharing in an open distributed multi-agent system. In our approach, the assumption of aut...

Recently, deep learning has been employed in automatic feature extraction and made remarkable achievements the fields of computer vision, speech recognition, natural language processing, artificial intelligence. Compared with traditional shallow model, can automatically extract more complex features from simple features, which reduces intervention engineering to a certain extent. With developme...

A important question that firms face in advertising is developing effective media strategy. Major improvements in the quality of consumer information and the growth of targeted media vehicles allow firms to precisely target advertising to consumer segments within a market. This paper examines advertising strategy when competing firms can target advertising to different groups of consumers withi...

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases consumers’ willingness to pay and thus pr...

This paper addresses the problem of free riding on peer-to-peer resource-sharing networks and explores methods for motivating more cooperative user behaviour via an adaptive interface. The paper argues that the free-riding problem is not so much an economic issue as a socio-psychological one due to a paradigm shift the user community is undergoing. Users do not yet understand that they, and all...

Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and pricing with differentiated goods, we analyze the interdependencies between ex-ante asymmetries in co...

Blogs emerged in the late 1990s as a technology that allows Internet users to share information. As an emerging advertising medium, blog advertising still faces challenges related to lukewarm consumer responses and unclear regulations governing commercial blog speeches. In this study, the concept of social influence was employed to examine its effects on consumer’s use of blog advertising. A qu...

The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. A series of papers by Shaffer and Zettelmeyer (2002, 2004a,b) demonstrate that appropriate targeting may partially mitigat...