As international relations develop into a network-like arena, new public diplomacy receives more attention, both in research and in practice. At the same time, with the increasing role of non-state actors in international relations, their significant roles and functions have come under substantial scientific analysis. While companies engage in business abroad,  unintended results may emerge, af...

Zusammenfassung This chapter portrays the UAE’s particularities in terms of political, economic, cultural, and media systems are presented linked to public relations corporate diplomacy. By outlining features as well cultural characteristics discussing these context diplomacy, this provides a comprehensive contextualization thesis.

This paper reflects on trends in public diplomacy and on some of Spain’s public diplomacy challenges. The author is a member of the Working Group ‘Una Diplomacia Pública para España’. The paper is the text of a presentation delivered at the first Madrid Conference on Public Diplomacy, which was held on 10 October 2006 at the Spanish Ministry of Foreign Affairs' Diplomatic School. Organised by t...

Drawing from neo-institutionalism and public relations theory, this study examined to what extent corporate diplomacy builds on identify respond societal expectations emerging a company’s host country environment, which can result in organizational legitimacy. Based in-depth interviews (N = 25) with executives the United Arab Emirates, our findings imply that companies engage align governmental...

Diplomacy is the key driver of international relations and platform of the interaction of countries in areas such as art, negotiation, promotion, representation, social engagement and mutual benefits. Traditionally, nations use conservative communication approaches due to issues of bureaucracy, secrecy, sovereignty, and various other obstacles. This research presents a novel conceptual framewor...

In a growing number of countries diplomatic systems are being overhauled so that the commercial activities of diplomatic services have been centralised, the commercial activities of diplomats have been extended, and business interests have been formally integrated within diplomatic systems. These changes result directly from the tendency of governments to reorganise, and in many cases merge, th...

Insider threat is one in all the foremost crucial security threats for any trade, even it's the foremost eldest strategy to fall associate degree empire down, quite common in diplomacy per the human history. Within the cloud computing scheme there are many issues that's tougher than the conventional (not could) eventualities. If the corporate executive threats are the foremost dangerous threat ...