Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple task...

The functional theory of attitude, Purchase intention, Counterfeits, Luxury brands

Chinese caterpillar fungus (Ophiocordyceps sinensis) has been widely used as tonic in Asian medicine. Considering its curative effect and high cost, various counterfeit versions of O. sinensis have been introduced and are commercially available. These counterfeits have morphological characteristics that are difficult to distinguish based on morphology alone, thereby causing confusion and threat...

A simple matching-model of money with the potential for counterfeiting is constructed. In contrast to the existing literature, counterfeiting, if it occurred, would be accompanied by two distortions: costly production of counterfeits and harmful effects on trade. However, application of the Cho-Kreps refinement is shown to imply that there is no equilibrium with counterfeiting. If the cost of p...

today, using counterfeits is remarkably common in clothing industry. on this basis, present paper is conducted in clothing industry at tehran due to the impact of counterfeit on brand equity of original products’. it is a descriptive research. to achieve research aims, a sample consisting of 384 consumers in tehran who bought counterfeits deliberately were selected. to analyze data and to test ...

This paper uses a natural experiment to estimate the differential impacts of counterfeiting on the sales of branded products of various quality levels under weak intellectual property rights. I collect new productline level panel data from Chinese shoe companies from 19932004. Exploiting the discontinuity of government enforcement efforts for the footwear sector in 1995 and the differences in a...

The study investigates deceptive counterfeits in the global supply chains. It explores perceived sources of counterfeits, their impact and identifies risk mitigation strategies Business-to-Busin...

Nowadays, money is one of the familiar talks worldwide, and also money is inseparable among the people in tradition. But money suffers from lack of security through money laundering, counterfeits, privacy protection and speediness in currency counts. Thus, to have these securities in money an application of RFID is a banknote attached a tag to determine the authenticity of money and to stop cou...