this exploratory study attempts to shed some light on the ethnocentric behaviours of young iranians in relation to the global consumer culture. it demonstrates why and how these individuals adhere to their own cultural resources and refrain from consuming the products or daily life practices of other cultures. the analysis of interpretive interviews with twelve participants in tehran and karaj ...

Globalisation is a big but controversial issue: What are the major forces for globalisation? Will globalisation bring about more opportunities or more risks? Is globalisation an economic, technological, cultural, social or political issue? Different understanding of and different attitudes towards globalisation affect the process of globalisation differently. Meanwhile, the theories on globalis...

This article deals with the discourse of cultural globalisation and related issues such as the global market and cultural industry, which emerged as recent seminal factors within the context of Iranian culture, art and artistic practice during the recent history of Iran. Moreover, it seeks to explore the inevitable issues drawn from the process of globalisation, namely the forces of standar...

European integration and European cooperation are already very high on the political agenda in most European countries. No matter what we think and feel about the EU, the European question is already deeply imbedded in our public life, in our media culture and in our everyday life. The strong emotional reactions for and against questions of European integration and culture and to the processes ...

This article questions the assumption that globalisation has fostered cultural dialogue. In order to understand how globalisation has specifically impacted the sphere of the cultural, it starts by examining the way cultural practises are transformed in its wake. Does globalisation yield new, global forms of culture? To address this conundrum, this article takes the example of a cultural movemen...

this article deals with the discourse of cultural globalisation and related issues such as the global market and cultural industry, which emerged as recent seminal factors within the context of iranian culture, art and artistic practice during the recent history of iran. moreover, it seeks to explore the inevitable issues drawn from the process of globalisation, namely the forces of standardisa...

he growth of mass communications including the Internet has accelerated the trend towards globalisation, which is viewed by some as leading to the loss of regional identity, culture and heritage. Similarly, within the commercial sector, globalisation can be seen to fuel the dominance of international brands insensitive to regional culture. Conversely, globalisation can be viewed as an opportuni...

After embracing globalization, some countries have achieved fast growing. Meanwhile, many multinational corporations (MNCs) have made significant profits and also contributed a lot to economic growth. However, opponents believe that the benefits haven’t been equally shared and view it “as a threat to prosperity, cultural integrity, and the environment” For developed countries that compete succe...

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