نتایج جستجو برای: customer disvalue

تعداد نتایج: 43637  

Journal: :Academic Journal of Interdisciplinary Studies 2015

Journal: :Review of Business Information Systems (RBIS) 2004

Journal: :مهندسی صنایع 0
mahboubeh khajvand it group, industrial engineering department mohammad jafar tarokh it group, industrial engineering department

studying about the customer segmentation and begetting customer ranking plan diverts more attention in recent years. in this regard, this study tries on providing a methodology for segmenting customers based on their value driver parameters which extracted from transaction data and then ranks customers with regard to their customer lifetime value (clv) score. discovering hidden pattern between ...

Journal: :international journal of management academy 0
sayyed mohsen allameh university of isfahan, department of management, iran hamed mohammad hashemi master of business administration, center for nonprofit alghadir,tabriz, iran sayyed reza mousavi madras institute of alghadir,tabriz, iran

the purpose of this study is the feasibility of customer relationship management implementation from employees and managers' perspective of melli bank in esfahan city by using structural equation modeling (sem). this study is applicable in terms of purpose and descriptive –survey in terms of method. the sample population of this study was employees and managers of melli bank in esfahan cit...

Journal: :مدیریت ورزشی 0
فاطمه عبدوی استادیار مدیریت ورزشی دانشگاه تبریز، ایران سجاد پاشایی کارشناس ارشد مدیریت بازاریابی ورزشی دانشگاه تبریز، ایران

in the present study, the survey research strategy was used to investigate the effect of factors influencing the success of customer relationship management (crm) considering mediating effects of organizational factors. the population consisted of managers and employees in the sports services sector of six metropolitan hotels of iran and 67 hotels were selected as the study sample. the data wer...

Journal: :Maandblad Voor Accountancy en Bedrijfseconomie 2015

Journal: :Decision Support Systems 2007
Jian Yang Xiaorui Hu Han Zhang

This research establishes a dynamic game-theoretic model that interprets the mechanism of reputation feedback systems in online consumer-to-consumer (C2C) auction markets. Based on the model, a numerical study is conducted to reveal the effects of feedback systems on auction markets. The study shows that the existence of feedback systems greatly improves the performance of online C2C auction ma...

2014
L. Richard Ye

This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...

Journal: :Electronic Commerce Research and Applications 2008
Dahui Li Jun Li Zhangxi Lin

China’s fast-growing online consumer-to-consumer (C2C) market merits widespread research efforts. However, it has so far received little research attention. In this exploratory study, we chose Taobao – a leading online C2C auction company in China with more than 70% of market shares – as our research context. We focus on the general market structure of Taobao in terms of three factors: market d...

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