Exceptional characteristics of Cloud computing has replaced all traditional computing. With reduced resource management and without in-advance investment, it has been victorious in making the IT world to migrate towards it. Microsoft announced its office package as Cloud, which can prevent people moving from Windows to Linux. As this drift is escalating in an exponential rate, the cloud environ...

This paper investigates the impact of provided service by the retailers and manufacturers on customers’ demand and members’ profit in a supply chain. It focuses on a supply chain structure with one manufacturer and a common retailer. The demand of customers depends on retailer price and service level. A game-theoretic framework is applied to obtain the equilibrium solutions for each entity in s...