نتایج جستجو برای: direct to consumer dtc advertising

تعداد نتایج: 10709913  

The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...

2011
Ana Patricia Ortiz Magdalena López Libertad T. Flores Marievelisse Soto-Salgado Lila J. Finney Rutten Ruby A. Serrano-Rodriguez Bradford W. Hesse Guillermo Tortolero-Luna

INTRODUCTION Genetic testing remains low among racial/ethnic minority populations in the United States. We aimed to determine the prevalence and correlates of awareness of direct-to-consumer (DTC) genetic tests and the prevalence of genetic test use in a population-based sample of adults in Puerto Rico. METHODS We analyzed data from adults aged 18 years or older who completed information on g...

Journal: :P & T : a peer-reviewed journal for formulary management 2008
David B Nash

In the July 2006 issue of P&T, I discussed the Pharmaceutical Research and Manufacturers of America’s (PhRMA’s) annual review, Pharmaceutical Industry Profile, to give readers an appreciation of how the pharmaceutical industry spends its money.1 Profile 2008 provides a straightforward, “by the numbers” overview of the drug industry.2 Similar to the 2006 review, the 2008 report focuses on how fa...

Journal: :Expert review of molecular diagnostics 2010
Bartha Maria Knoppers Denise Avard Heidi Carmen Howard

Direct-to-consumer genetic testing (DTCGT), which includes both the advertising and offer of genetic tests directly to the public [1], existed for many years before the, now famous, companies such as deCODE and 23andme made their appearance on the market [2]. However, the sharp increase in companies offering DTC-GT over the last 3 years has sparked much regulatory and ethical debate [3–5]. The ...

Journal: :BMJ : British Medical Journal 2008
Michael R Law Sumit R Majumdar Stephen B Soumerai

OBJECTIVE To assess the impact of direct to consumer advertising of prescription drugs in the United States on Canadian prescribing rates for three heavily marketed drugs-etanercept, mometasone, and tegaserod. DESIGN Controlled quasi-experimental study using interrupted time series analysis. POPULATION Representative sample of 2700 Canadian pharmacies and prescription data from 50 US Medica...

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