OBJECTIVE GPs sometimes use euphemisms rather than medical terms. The present study aimed to explore the relative impact of using the term 'obese' compared to GPs' preferred euphemism on patients' beliefs about the problem. METHODS A cross sectional survey followed by an experimental study was used with two conditions: the term 'obese' versus the GPs' preferred euphemism. In the cross section...

Political euphemism is a tool for political leaders to control information transmission. Based on some examples, this paper begins with a summary of three features which distinguish political euphemism from others. Then, it discusses its two social functions based on Austin’s Speech Act Theory: 1. as political leaders’ tool, political euphemism plays the role of hiding the truth and legalizing ...

Although euphemisms are intended to put a more positive spin on the words they replace, some euphemisms are ineffective. Our study examined the effectiveness of a popular euphemism for persons with disabilities, special needs. Most style guides prescribe against using the euphemism special needs and recommend instead using the non-euphemized term disability; disability advocates argue adamantly...

the overall objective of this study is to investigate the iranian students' attitudes toward the use of euphemism in persian by means of delphi method regarding biological, socio-cultural and educational variables including: gender, native language, place of birth and academic major. we begin with some definitions and examples of different types of euphemism. data elicitation procedure was thro...

A euphemism is defined as a “A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing” [1]. The word is derived from the Greek – eu “well” and phenai “to speak” and was first used in the English language in the late 16th century. In the context of healthcare, the use of euphemisms is often discouraged, a...

the research attempted to discover the norms of translating taboo words and concepts after the islamic revolution in iran using toury’s (1995) framework for classification of norms. the corpus of the study composed of coelho’s novels between 1990 and 2005 and their persian translations which were prepared and analyzed manually to discover the norms. during both the selection of novels for trans...