Reciprocal customers may disproportionately improve the performance of markets for experience goods. Reciprocal customers reward (punish) ...rms for providing good (bad) quality by upholding (terminating) the customer relation. This may induce ...rms to provide good quality. Reciprocal customers can be social multipliers in two ways. First, reciprocal customers cause a positive externality for ...

decision trees as one of the data mining techniques, is used in credit scoring of bank customers. the main problem is the construction of decision trees in that they can classify customers optimally. this paper proposes an appropriate model based on genetic algorithm for credit scoring of banks customers in order to offer credit facilities to each class. genetic algorithm can help in credit sco...

nowadays, advances in information and communication technologies, has provided an opportunity for banks to provide their electronic services to their customers in remote areas. this technological innovation by e–banking systems has brought about many benefits to customers while it has been accompanied by a number of risks including the operational ones. this risks need to be identified and mana...

We consider an auction of identical digital goods to customers whose valuations are drawn independently from known distributions. Myerson’s classic result identifies the truthful mechanism that maximizes the seller’s expected profit. Under the assumption that in small groups customers can learn each others’ valuations, we show how Myerson’s result can be improved to yield a higher payoff to the...

While vendors on the Internet may have enjoyed an increase in the number of clicks on their Web sites, they have also faced disappointments in converting these clicks into purchases. Lack of trust is identified as one of the greatest barriers inhibiting Internet transactions. Thus, it is essential to understand how trust is created and how it evolves in the Electronic Commerce (EC) context thro...

With the increase of living standards and the sustainable changing patterns of people’s lives, nowadays, hairdressing services have been widely used by people. This paper adopts data mining techniques by combining self-organizing maps (SOM) and K-means methods to apply in RFM (recency, frequency, and monetary) model for a hair salon in Taiwan to segment customers and develop marketing strategie...

This paper investigates the impact of provided service by the retailers and manufacturers on customers’ demand and members’ profit in a supply chain. It focuses on a supply chain structure with one manufacturer and a common retailer. The demand of customers depends on retailer price and service level. A game-theoretic framework is applied to obtain the equilibrium solutions for each entity in s...

nowadays, new technologies have changed the methods of serving customers in many service organizations. service in the banking industry has been influenced by international communication technology (ict) developments in essential ways. nowadays the importance of websites and their unique features in provision of services to customers is increasing. however, traditional methods of banking with d...